Creative Strategy // Copywriter // Content Strategist

Resume

Resume

Creative Strategist @ Quicken Loans

2015-Present

  • Oversee the development of creative marketing campaigns for Quicken Loans and Rocket Mortgage
  • Oversee branded content partnerships and sponsorship integrations
  • Develop internal and external communication strategies to support the Quicken Loans brand

Account Manager @ Sheffield Marketing Partners

2011-2015

  • Lead internal and external communications campaigns for large-scale B2B clients, including USG, Amway, Harley-Davidson, First Data, and Jones Lang LaSalle
  • Oversee the creative development of diverse narrative content, including white papers, print design pieces, videos, and animations
  • Align content creation and design with client brand and marketing requirements
  • Provide strategy and oversight for client marketing campaigns and initiatives
  • Lead and contribute to branding and messaging discussions
  • Discover new and innovative ways to create content that effectively and efficiently helps clients engage audiences and nurture strong relationships
  • Identify upsell opportunities and new business prospects to meet revenue goals

    Staff Writer @ ScreenRant.com

    2009-2014

    • Contribute news, editorials, and TV and movie reviews to one of the web's leading entertainment news websites

    Community Manager @ Reputation.com (formerly ReputationDefender)

    2009-2011

    • Manage Reputation.com's social media marketing efforts
    • Analyze and optimize Reputation.com website for improved natural search engine rankings
    • Serve as lead content editor for customer newsletters and other client-facing communications
    • Serve as lead content editor of the Reputation.com Blog

    Content Producer @ ReputationDefender

    2009-2011

    • Wrote original, search engine friendly web content for leading executives in technology, sales, consumer goods, finance, and a variety of other industries
    • Defined operational best practices, analyzed market competitors, and initiated social marketing opportunities as a member of ReputationDefender's Research & Development team
    • Regularly contributed insightful articles on online reputation management and Internet privacy issues to the ReputationDefender Blog